At such a poignant moment in our nation’s history, it’s only fitting that we take a moment to reflect on why love will always win and the importance of standing up for love and equality. Last month we proudly launched our All Love is Equal campaign, inviting Australian’s to join together in a celebration of equality.
In developing this initiative we wanted to unite our passion for love, commitment and equality, fusing together our business and personal crusade for equality on all levels across all generations.
This message of equality is eternally important for the younger generation of the LGBTQI community. Equality represents the doorway to a life without fear of discrimination or unequal treatment and acceptance by peers, classmates and workmates.
As part of this campaign, we proudly aligned with the charity headspace donating 10% of sales from our collection of Wedding bands with the intention of ensuring all Australian’s young and old, have the opportunity to discuss their own situation and mental health –devoid of judgement and regardless of sexual orientation, gender and individuality.
Headspace is the National Youth Mental Health Foundation and provides early intervention mental health services to 12-25 year olds, along with assistance in promoting overall young peoples’ wellbeing. Advocating the need for equality and acceptance, headspace acknowledges discriminatory legislation only impedes LGBTQI people from achieving the highest attainable standard of health.
We strongly believe in the underpinning principles of headspace and the ongoing work it continues to do for the LGBTQI community. With this in mind, we felt that it was a worthy opportunity to give back to the community and continue in our support of love and equality.